About Us
About Us – PopUpHappy
Where Every Fold Brings a Smile
Our Purpose and the Reasons Behind It
At PopUpHappy, we believe life is better with a little surprise and a lot of joy. Founded in August 2025, we create beautifully crafted pop-up cards and paper decorations that transform ordinary moments into extraordinary memories.
From pop-up bouquet cards that bloom without water, to pop-up trees that stay green all year, to adorable pop-up pets that never need feeding—we design paper art that’s perfect for home décor, office spaces, and thoughtful gifts for birthdays, holidays, and special occasions.
Our mission is simple: make your surroundings happier, your celebrations more memorable, and your gifting more delightful—without harming the planet.
How Do We Define Our Audience?
Our customers are people who value creativity, charm, and thoughtfulness in everyday life. Whether you’re a gift-giver looking to surprise someone special, an office worker adding a little cheer to your desk, or a home décor enthusiast wanting affordable, changeable art, PopUpHappy is for you.
From the USA to Canada, Australia to New Zealand, Mexico to Europe—our community spans the globe, connected by a love for whimsical design, meaningful gestures, and eco-friendly choices.
Why Should Audiences Be Interested?
Because we make joy easy, affordable, and sustainable.
- Instant Décor Upgrade: Brighten up your living room, work desk, or bookshelf with intricate pop-up designs.
- Perfect Gifting: Celebrate birthdays, anniversaries, or holidays with a keepsake card that doubles as décor.
- Eco-Friendly: Made from biodegradable paper, our creations leave smiles—not waste—behind.
- Budget-Friendly Variety: Switch up your décor as often as you like, without breaking the bank or feeling guilty.
With PopUpHappy, every fold opens a world of color, detail, and joy—making it easier than ever to keep your space fresh and your heart full.
Why Should Our Category Be Interested?
The gift and décor industry is shifting toward sustainable, affordable, and emotionally engaging products. PopUpHappy is at the forefront of this movement, offering premium paper art that’s both charming and planet-friendly.
Unlike traditional décor that’s costly and static, our pop-up creations are easy to store, fun to rotate, and endlessly giftable. We’re filling the gap between thoughtful gifting and everyday decoration—and doing it with a lighter footprint on the earth.
Our Brand Pursuit
• STOP: Relying on single-use, wasteful décor and uninspired cards.
• START: Creating designs that bring joy, start conversations, and can be cherished long after the event.
• CONTINUE: Blending artistry, sustainability, and affordability to make happiness accessible to all.
Our Values
At PopUpHappy, we stand for:
- Creativity with Purpose: Every design tells a story and sparks a smile.
- Eco-Conscious Living: 100% paper-based and biodegradable—good for you, good for the planet.
- Affordable Happiness: Joy shouldn’t cost a fortune.
- Versatility: From gifts to décor, our pop-ups adapt to any space or occasion.
- Global Connection: Designs made to spread happiness across borders.
Thank You for Choosing PopUpHappy
Whether you’re sending a heartfelt gift, refreshing your décor, or simply adding a pop of color to your day, we’re here to make it special.
Explore our collection today—because happiness should always be just one fold away.
Questions? Reach us anytime at support@popuphappy.com.